Eight practice areas. Two modes: project consulting and embedded leadership. For hospitality, tourism, F&B, and leisure businesses that need measurable results — not another slide deck.
Labour is the single largest controllable cost in any hotel — typically 30–45% of revenue. Recruiting is harder than ever. Retention is poor. And much of what your teams do every day is repeatable: room turnover checks, linen handling, inventory counts, nighttime rounds, basic check-in procedures. These tasks can be automated, redesigned, or assisted by technology. But most operators don't know where to start, or they fear losing the human touch that defines great hospitality.
We exist to solve that tension.
Project engagements — discrete, defined, and deliverable — and embedded leadership arrangements for organisations that need an ongoing strategic partner, not just a report.
Identify which tasks are candidates for automation and robotics — and design the workforce that performs better alongside them.
Operational diagnostics, margin recovery, and process redesign across every hotel function.
Experience design that earns loyalty — grounded in what technology makes possible and what only people can deliver.
Where to play, how to differentiate, and how the technology transition reshapes competitive dynamics in your market.
Acquisition due diligence, 100-day plans, and value creation roadmaps for PE firms, family offices, and asset managers.
An embedded part-time CSO, COO, or CPO — with real accountability, attending leadership meetings, and driving change from the inside.
Structured 1-on-1 mentorship for senior operators, aspiring leaders, and hospitality entrepreneurs building their strategic capabilities.
Strategic guidance at board level — as an independent director or advisory board member bringing hospitality operations and technology expertise.
Our proprietary framework for answering the question that defines the next decade of hospitality: how much should you automate, where, and what happens to the people? Applied to a hospitality operation, PRISM produces a clear diagnostic of where value is leaking, which functions are candidates for automation, and what the right workforce looks like on the other side. The output is a phased, budgeted implementation roadmap — not a slide deck.
Credentials & background
Labour is the single largest controllable cost in hospitality. But not all labour hours are equal — here's how to find the ones you can reclaim.
Most hospitality technology is bought to solve a point problem. The result is a patchwork of systems that nobody connects and nobody trusts.
Most hotels staff for peak season and manage the cost all year. There is a better way — and the data to do it is already in your PMS.
Whether you're exploring automation for the first time, rethinking your staffing model, looking for a fractional executive, or seeking a board advisor with deep hospitality expertise — we'd welcome the chance to listen.