We work with hotels across all segments — from urban 3 and 4-star business properties to luxury resorts — as well as restaurants and leisure businesses. Five practice areas: automation and workforce transformation, operational performance, guest experience, strategic positioning, and portfolio advisory.
Labour is the single largest controllable cost in any hotel — typically 30–45% of revenue. Recruiting is harder than ever. Retention is poor. And much of what your teams do every day is repeatable: room turnover checks, linen handling, inventory counts, nighttime rounds, basic check-in procedures. These tasks can be automated, redesigned, or assisted by technology. But most operators don't know where to start, or they fear losing the human touch that defines great hospitality.
We exist to solve that tension.
Identify which tasks are candidates for automation and robotics — and design the workforce that performs better alongside them.
Operational diagnostics, margin recovery, and process redesign across every hotel function — from housekeeping to F&B to front office.
Experience design that earns loyalty — grounded in what technology makes possible and what only people can deliver.
Where to play, how to differentiate, and how the technology transition reshapes competitive dynamics in your market.
Acquisition due diligence, 100-day plans, and value creation roadmaps for PE firms, family offices, and asset managers.
The right mix of robotics, process automation, and human talent — modelled by PRISM, our proprietary staffing framework.
Learn more →Operational diagnostics, margin recovery, and process redesign across every hotel function.
Learn more →Experience design that earns loyalty — grounded in what technology makes possible and what only people can deliver.
Learn more →Corporate strategy, market entry, and competitive positioning for hospitality and leisure businesses.
Learn more →Investment thesis support, asset performance reviews, and value creation plans for PE firms and asset managers.
Learn more →Our proprietary framework for answering the question that defines the next decade of hospitality: how much should you automate, where, and what happens to the people? Applied to a hospitality operation, PRISM produces a clear diagnostic of where value is leaking, which functions are candidates for automation, and what the right workforce looks like on the other side. The output is a phased, budgeted implementation roadmap — not a slide deck.
Credentials & background
Labour is the single largest controllable cost in hospitality. But not all labour hours are equal — here's how to find the ones you can reclaim.
Most hospitality technology is bought to solve a point problem. The result is a patchwork of systems that nobody connects and nobody trusts.
Most hotels staff for peak season and manage the cost all year. There is a better way — and the data to do it is already in your PMS.
Whether you're exploring automation for the first time, rethinking your staffing model, or preparing an asset for its next chapter — we'd welcome the chance to listen.